Paula Barrow
Professional Summary
Paula is a senior marketing, communications, and stakeholder engagement leader with more than 25 years’ experience across client, agency, and consultancy environments. Her career spans regional, national, and international markets in both the private and not‑for‑profit sectors.
She has held multiple executive roles and led transformational marketing and communications programs for global higher education and business institutions, as well as major brands in media, retail, fashion, sport, leisure, and hospitality. Paula has also delivered strategic consulting projects for clients across Western Australia, New South Wales, Victoria, and the United Kingdom, including work for the British Government and the Arts Council.
Known for combining evidence‑based marketing with creative instinct, Paula is recognised for challenging conventional thinking and setting new benchmarks through the integration of proven principles and emerging digital innovation. Her focus remains on elevating customer experience while driving meaningful commercial outcomes.
Paula’s leadership is complemented by the strength and long‑standing expertise within the Cygnet West marketing team – a group whose creativity, insight, and commitment continue to shape the firm’s evolving brand presence.
Cygnet West remains a market leader in property marketing, embracing innovation and technology to deliver exceptional results for clients across Western Australia.
Featured News
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